Zlatograd is the most southern Bulgarian town, situated in the picturesque valley of Varbitsa River, 60 km from Smolyan and only 5 km north from the Greek border. 
     Zlatograd has a centuries-old history and the region has been inhabited for millennia. This is proved by the valuable archaeological finds - pagan sanctuaries, acropolis, tombs, and Christian and Muslim places of worship. The traditional Zlatograd houses impress not only with their whiteness and round chimneys, but also with the genuine combination of architectural elements. Along with Rhodope style elements, one can distinguish Mediterranean styles and features of Old Plovdiv architecture. This specificity is traceable both in house planning and constriction, and in the general arrangement of yards and outdoor spaces.
     In 1834 the first church of the Assumption was built in Zlatograd. It is dug about 1.5 m into the inclined terrain, with three naves, one abscised, four sloped, slightly stretched. There are valuable icons, one of which is Zachary Zograph's work. The icon-painters are unknown, but most probably, they are from the Samokov and Tryavna iconography school.
     The largest preserved and restored compact architectural complex in the Rhodopes is situated in the old part of Zlatograd. It includes tailor, saddler, cutler, piping, and a goldsmith’s workshops, where visitors can feel the spirit of past times and can find unknown objects and machines that are not just a tourist attraction. They are functioning and are used effectively even today.
     Besides the old-time workshops, Zlatograd traditional cafes and inns lend particular charm to the complex. The Old Town cafeteria offers a unique experience with its architecture, furniture and emotional atmosphere. Nowhere else can one taste the famed Zlatograd coffee - boiled on hot sand and blended to a recipe, which is still a family secret.
      There is a historical and ethnographic exhibition housed in one of the two buildings known as Alexandrov's Houses. This unique architectural complex from the second half of the 19th century is not just a museum. Throughout the year all activities connected with the primary processing of wool, fur and cotton are demonstrated in authentic conditions, and demonstrations of spinning, knitting and weaving are performed.
     Zlatograd is the birthplace of the famous national hero Deliu Haidutin, for whom the famous song "Izlel e Deliu Haidutin" performed by Valia Balkanska was written. The Voyager spacecraft launched in the 1970s on a voyage to meet and communicate with other planets, carried a laser disc of ten songs believed to be representative of Earth. One of these songs was the Bulgarian tune "Izlel e Deliu Haidutin". Today the native house of Deliu is preserved in the centre of the town, together with the stone on which he is believed to have been shot.